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ITALOMODERN

Architecture in Upper Italy 1946-1976.

In contemporary photographs and newly drawn plans, architect Martin Feiersinger and sculptor Werner Feiersinger have rediscovered the post-war architecture of northern Italy: idiosyncratic and characteristic buildings by neorealists, rationalists, brutalists and organicists. The review, put together with aut. architektur und tirol, can now for the first time be seen in Germany: from 26 September 2019 to 15 July 2020 at the Finstral Studio Friedberg, right on the A8 autobahn by Augsburg.

With the comprehensive inventory of ITALOMODERN, Werner and Martin Feiersinger guide our gaze towards the heterogeneous architecture of the post-war era in northern Italy. The brothers focus on two separate aspects according to their respective perspectives as sculptor and architect. “On the one hand are the sculptural qualities of the buildings, their materiality and the various surfaces, on the other are the creation of space, functional design and integration into the surroundings.” - say Martin and Werner Feiersinger.

The show ranges from the precursors of today's “tiny houses” such as the “Case Zucca” of Mario Cavallè in Milan and small residential houses such as the “Casa Rossa” of Gino Valle in Udine, to today’s bold residential complexes in Trieste and Genoa. The photos exhibited, 115 in total, also include images of the machine-like architecture of Olivetti's “La Serra” Hotel in Ivrea, the spectacular silhouette of the “Torre Velasca” by BBPR in Milan or the courageous constructions and individual works of lesser-known architects. Not timeless architecture, then, but rather buildings that are a clear expression of a time when people looked, full of optimism, to a future shaped by architecture.

Image above: Mario Cere Ghini, bivouac, Lecco, Grignetta, 1966-67
Image on right: Iginio Cappai, Pietro Mainardis, Olivetti Hotel, Ivrea, 1967-75
ITALOMODERN
The Finstral Collection of Contemporary Art – collector Hans Oberrauch.
The Finstral Collection of Contemporary Art – collector Hans Oberrauch.
The view from the window can be interpreted in different ways as a symbolic view: as an opening to the world, on the cultural changes and social challenges of our time, but also as an averted, introspective view of the life of the soul and individual needs. 
As an architectural element, the window marks the interface between the private and the public and reflects social, cultural and media developments.
Thanks to the passion for art of company founder Hans Oberrauch, Finstral today possesses a varied and extensive collection of contemporary art. The collection, which has been steadily growing since the foundation of the company, tells the story of the close relationship between artistic creation and innovative thinking: it is seen as an important impulse for an individualistic approach to building and living areas. Art for the company has always been a source of inspiration and a part of its philosophy.

Picture: Thomas Locher: Window, 1995, Cibachrome, framed, 165 x 165 cm
Douglas Henderson – Temporary Gallery, Finstral Studio Friedberg, 2018-2019.
Douglas Henderson – Temporary Gallery, Finstral Studio Friedberg, 2018-2019.
Sound is a body, a spatial expansion that once in motion can be perceived by multiple senses. The American sound artist Douglas Henderson uses the energies of sound both as a sense-based medium and as a culturally charged fabric of social implications. The fact that sound is not only perceptible via auditory means but can, by its very nature, also take on physical, spatial and pictorial forms has interested him from the beginning of his artistic career.
Its physical properties permit sound to manifest itself in various media and thus to exist as a genuine media hybrid: as a wave pattern in liquids, as pressure ratios in the air or as kinetic energy in responsive materials. In addition to the direct experience phenomena of sound works, Henderson also always bases his work on a pointed allusion to clichés and subjects taken from rock and pop culture.
Soft Architecture – Temporary Gallery, Finstral Studio Friedberg, 2017-2018.
Soft Architecture – Temporary Gallery, Finstral Studio Friedberg, 2017-2018.
The exhibition Soft architecture forms a bridge between architecture, design and contemporary art. The hermetically led discourses are broken up and deliver reciprocally important impulses in respect of social and political aspects as well as aesthetic questions. The various disciplines research and experiment with materials and examine socio-economic strategies that come to fruition in the Soft Architecture exhibition.

The term soft is employed in many different areas: soft material, soft power, soft management, software and even soft architecture. In its most direct form it prompts associations with touching and feeling, pressure and resistance. Soft, flexible and elastic are modalities that – alongside a certain consistency of the material – also stand for design concepts.

Picture: Toni Schmale: 170° & 400°, 2017, hardened steel, concrete, brass, each 350 x 12 x 20 cm